Plays Off The Field: Why the Future of the Super Bowl Halftime Show is Uncertain

by Phoebe Renje After a seven-year musical hiatus, Rihanna returned to the stage with a bang at the Super Bowl LVII Halftime Show in February. Her short performance became the most-watched halftime show in NFL history, with roughly a third of the nation watching. This was not the first time the league contacted Rihanna to headline the game. The NFL contacted her in 2018 to headline the Super Bowl, but she declined, citing the kneeling controversy within the league. The NFL’s concert spectacular is now a bid on what relevant artists the league can find to generate a profit. Every … Continue reading Plays Off The Field: Why the Future of the Super Bowl Halftime Show is Uncertain